Throughout October, proceeds from the in-flight sale of pink refreshments – pink lemonade and pink margaritas – will be donated to the foundation. Crew members will also don special pink attire to demonstrate their support for the cause.
This is the eighth year that the
"Our flight crew members love October because this is such a meaningful cause to them," said Tracy Tulle, Allegiant's senior vice president of flight crew operations. "Either they've been personally affected by breast cancer or they have a friend or family member who has fought the battle. Every year, they hear stories first-hand from our customers about how grateful they are for the chance to support the cause simply by buying a pink drink or making a donation onboard. We are very proud to help our partners at the
Breast cancer is among the leading health issues women face in
"Awareness, access to mammograms, and timely treatment make a substantial difference in the survival rate of those affected by breast cancer," said
The pink refreshments that will be available for passengers to purchase on Allegiant flights include Minute Maid Pink Lemonade for
In-flight crews have the option of wearing pink scarves, ties, belts, lanyards and other pink-themed apparel during October flights.
Recognized as one of the leading breast cancer organizations in the world,
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