A recent Allegiant survey indicated that, pre-pandemic, half of the airline's customers attended one or more live concerts a year and about 25 percent attended at least one music festival. Of the more than 130 cities Allegiant serves, many feature a live entertainment venue. The partnership will give Allegiant a physical presence at more than 30 of those venues and theaters, affording fans access to special offers in their home cities as well as on the road. Next month, Allegiant will launch a new customer loyalty program and over time members will be able to earn points that they can redeem for event tickets and curated live experiences.
Down the road, Allegiant customers who book air travel will receive a curated link to explore and purchase event tickets on Ticketmaster. This function will evolve to full integration and offer customers a "one click" option to purchase a flight and concert tickets on Allegiant.com.
"Our business is built around leisure travel and bringing affordable access to special experiences and events – and that includes live music experiences," said
"From a business standpoint, this is a completely unique relationship combining innovative commerce and marketing components," he continued. "It's an opportunity for Allegiant to be truly woven into the fabric of the full gamut of leisure travel experiences - including entertainment."
"Travel and events go hand in hand and this partnership will make it even easier to plan those experiences together," said
Allegiant – Together We FlyTM
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